Fashion brands are tackling sustainability to build ‘stronger, more resilient’ businesses
This story is part of Glossy’s “Earth Week” series, highlighting how fashion and beauty companies are conquering challenges and driving industry progress around sustainability.
In an economic moment defined by geopolitical volatility, rising tariffs and legislative uncertainty, sustainable fashion brands are pressing forward — not in spite of these forces, but because of them. Armed with deeper data, stronger coalitions and clearer direction, these brands are building businesses that anticipate regulation, rather than react to it.
For Katie Lopes, co-founder and creative director of the B Corp-certified, U.K.-based underwear brand Stripe & Stare, the European Union’s policy shifts, including the Corporate Sustainability Reporting Directive, effective from January 1 this year, and the Digital Product Passport, due in 2027, are less disruption, more validation. “We’ve long championed transparency, ethical sourcing and substantiated sustainability claims,” said Lopes. “This isn’t just about meeting rules — it’s about building stronger, more resilient businesses.”
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April 25, 2025 at 06:08AM
Fashion brands are tackling sustainability to build ‘stronger, more resilient’ businesses
Zofia Zwieglinska